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Dealing
With Your Banker
Ted Frost, in his book "Where Have All the Woolly Mammoths Gone?" put it this
way -- "I've often thought if I could collect all the nation's bankers in a big
gunny sack out in the middle of the ocean that I
would jump overboard with the sack and sacrifice myself just to rid the world of
them."
If this sounds extreme to you, talk to someone who has tried to get a loan and
been turned down several times. However, for better or worse, bankers are here
and people who need loans must deal with them. Fortunately, there are better
ways than the method referred to above! A well
prepared business plan can increase your chances for a loan
and as in any negotiating process, understanding where the other party is coming
from is a big first step in developing a mutually beneficial alliance. It also
goes a long way in relieving the stress associated with the typical adversarial
relationship between lender and borrower. Why do some businesses get loans while
others don't?
Getting the loan you want can be a matter of
salesmanship and the better your business plan is prepared, the more
likely it will be that you are successful.
Remember, you cannot assume that the bankers know anything about your business,
it is your job to educate them.
First, let's look at borrowing from the bankers' perspective. As a lender, the
bank is giving the borrower someone else's money. Whether it's Little Johnnie's
birthday money from Grandma, Grandma's social security check, or Donald Trump's
millions, banks loan out money which is not their own. As such, they have a
responsibility to loan that money according to certain standards. This is called
a fiduciary responsibility.
Bankers are trained to require two sources of repayment on a loan. The first
source of repayment is, for short term borrowing, cash flow, and for long term
borrowing, earnings. This first source should be backed up by some form of
collateral, such as accounts receivable, inventory, or a mortgage on fixed
assets. Thus, if source A ever fails or dries up, the banker still has a fall
back position in source B.
Bankers frequently require a personal guarantee from the owner of the business,
particularly in small companies or start up situations. Why do they want three
sources of repayment? Because they want your psychological commitment to the
success of the business. The banker doesn't want to
take a chance on a loan if you are personally hesitant to do so... it just
doesn't create confidence!
Your banker evaluates your loan request using the "five
C's of credit" which are:
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Character
- by far the most important. If you are not someone to be trusted, then the
bank doesn't want to deal with you, no matter how good the deal is. |
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Capacity
- what is your financial strength and track record? |
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Capital
- how much of your own money do
you have invested? The bank doesn't want to own more of your business than
you do! |
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Collateral
- what is available to support the primary source of repayment? |
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Condition
- what is the economy doing and how will it effect your company? |
To these five critical
factors, we at Rightway suggest a sixth "C":
CONFIDENCE!
When you approach your banker with confidence and enthusiasm, and treat them as
a valued member of your corporate team, your chances for success are enhanced a
hundredfold. You will be amazed at the potential for a favorable and
enthusiastic response from your bank when you use this approach, and will be
joining the top 1% of banking customers who ever do such a thing.
Rightway's principles have a broad range of
experience in preparing custom business plans. We can create a completely
custom plan for your funding request, just ask us how.
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